Getting your website up and running is easy, but to make sure that it climbs the ladder of success in the search engine requires expertise. This expertise comes in the form of efficient website analysis.
The question that arises here is – what are the prominent steps that you need to consider in order to perform efficient website analysis? Well, here is the answer –
Even if you have the most limited knowledge of the website and digital marketing industry you would have certainly heard the term Alexa Rank – the rank of a website in a search engine.
In order to make sure that your website is up to the mark, you must begin by checking out the Alexa rank of the website. This will give you a clear idea as to where you stand on the World Wide Web.
The quality and the number of backlinks play a massive role in the website ranking on search engines. Therefore, the second step that you need to perform while going for a website analysis is to check the actual number and quality of backlinks that are currently present. After a thorough analysis, you can easily work out to get poor quality backlinks removed and focus only on the good ones.
Indexing is the most important thing you need to do in order to ensure that your website is in the good books of search engine. Therefore, you must check whether all the pages in the website have been indexed by Google or not? If not, then take the necessary measures and get it done at the earliest.
Another important factor that you cannot afford to ignore when performing website analysis is to check for Meta Tags, alt tags, title tags and more. All these factors might seem quite small on the outset, but they play a pivotal role in the ranking of your website. Therefore, if these are not updated then you must get them done right away!
Content, as you might know, is the most important factor for website ranking in search results. To get your website in the top results, you need to make sure that quality as well as the quantity of content on the website is adequate and appropriate.
And that’s about it!
These were a few of the most common factors to consider and steps to take when performing website analysis. Keep them into consideration, and go ahead with the analysis to see where you end up.
All the best!