With close to 1 billion active users, there is no denying that Instagram is one of the top social media platforms out there. What’s even more undeniable is the fact that be it me, you or anyone else – everyone looks to create posts that gets maximum engagement on the platform.
Thanks to the introduction of Instagram algorithm, there has been a decline in the engagement activity of every profile. So, how can you do it now?
Well, this is exactly what we are going to discuss in this post. Let us begin without wasting any time –
Use the right hashtags
Hashtags have the power to eventually break the engagement barrier and make your post a hit. Statistics show that using the correct hashtag could eventually increase the engagement by up to 12.6%.
Finding the right hashtags, however, is where most marketers fall flat. Using relevant hashtags and not overstuffing them is the key here.
Timing is important
There is a peak engagement time of customer for every platform. Using the analytics it is now up to you to figure out the best time to post your content on Instagram.
Once you have found that right time, it becomes your responsibility to post regular content, which is witty and engaging.
Instagram Stories Highlights
One of the easiest and smartest ways to get more engagement on your Instagram profile is by creating Instagram stories highlights. With these highlights, you are in a way providing an opportunity to your followers to actively engage with your business, and spend more time watching your content.
Don’t forget to add a call to action in the post description, as that’s the best way to get them back to your profile where they can find other stories highlights. By doing so, you can eventually transform your profile into a brand engagement machine.
Don’t forget – content is the most important thing!
Apart from all the things mentioned above, the one thing that’s worth mentioning here is that you need to focus on creating quality content. For instance, posts like contests get more response and engagement with ease. This is because people are always on the lookout for freebies.
So, focus on creating content that can easily garner user attention. Once you have that the engagement is going to see a sharp rise in the engagement of your posts.
The only question is – are you ready to take this job and do all these things?