March 22, 2018

Here’s why Video Marketing is the Next Big Thing in Digital Marketing

‘Video traffic will make up 80% of the entire web traffic by 2019. –  SmallBizTrends Looking at the statistical analysis mentioned above, it won’t be wrong to say that Video is going to be the NEXT BIG THING in marketing. In fact, plenty of people believe that it is already a big thing. But what makes is such a powerful tool? Well, here is a look at the reasons – User engagement Visual content can do what written content cannot – it’s as simple as that. When it comes to engaging the audience, there’s no better option than videos. In fact, when compared to textual format, users spend more time watching videos on websites. So it works as a powerful means to boost user engagement. Perfect for social media Social media is all about keeping the users hooked up, and coming back for more. Well-crafted videos solve this purpose without any doubt. Hence it won’t be wrong to say that videos form the perfect material for a great social media post. Great ROIs Compared to what you will spend on creating videos, the return on investment is quite huge. Therefore, businesses are moving towards using the potential of video marketing […]
February 16, 2018

What is SEO and why is it important

What is SEO and why is it important Businesses are going at an incredible speed online every single day. Thus, it is essential to understand the importance of Search Engine Optimization (SEO) in today’s world to take your business to greater heights. What is SEO? In simple words, Search Engine Optimization is a comprehensive set of rules followed by businesses, brands, and website owners to improve their search engine rankings. It is quite effective to bring more qualified leads and customers to your website. Unlike traditional methods of marketing such as TV or print ads, SEO provides better online exposure and high ROI. Why is SEO important? SEO makes you stand out – There are approximately 250 million websites on the internet. It can be highly difficult to differentiate your brand when there are thousands like you on the web already. That’s why you need to invest in SEO to get yourself noticed for all the right reasons. More traffic – Search engine results are one of the best ways to get the organic traffic. The earlier you start using SEO for your business, the more traffic you would drive to your website. Increase in sales and leads – SEO […]